3 of 5 Client: Metropolitan Bakery Project: Philadelphia's maker of artisan breads and cooking products needed a marketing tool to sell their gift baskets: A moneymaker that can be shipped anywhere in the United States. The resulting direct-mail piece contained an artful list of the bakery's offerings, a blank postcard, and a poster showcasing the diverse array of Metropolitan's artisan breads. As a result, gift basket sales tripled in the following three months.