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Client: Time Warner

Project: The skyscraper developers, Related Companies LP, needed an identity for one of the largest buildings constructed in New York City in decades in order to attract tenants and businesses.

Located at Columbus Circle in the heart of Manhattan it's now a destination where people dine, shop, live, work, and seek entertainment.

The logo depicts overlaid transparent panels forming the skyscraper's glass silouette, which appears to be lit from within.